Is Facebook Still Worth It for Small Businesses in 2025?

Is Facebook Still Worth It for Small Businesses in 2025?

Spoiler alert: If you think Facebook is dead, you might want to reconsider.

In a world where TikTok dances and Instagram Reels dominate attention spans, it’s easy to assume Facebook is no longer relevant — especially for small businesses. But here’s the twist: Facebook is not just alive — it’s evolving. And if you’re a small business owner in 2025, ignoring it might actually cost you leads, visibility, and consistent sales.

So… is Facebook still worth it? Let’s break it down.

The Numbers Don’t Lie: Facebook Is Still Huge

As of early 2025, Facebook still boasts over 2.9 billion monthly active users — that’s nearly 35% of the global population.

More importantly, over 65 million businesses actively use Facebook Pages to connect with their audiences.

Why? Because:

• Facebook’s algorithm still favors community-driven content.

• Its ad targeting is incredibly granular.

• You can build trust and engagement over time through groups, comments, and reviews.

  
  

So while Facebook might not be as “cool” as other platforms, it delivers results — especially if you’re a local business or service-based brand.

Facebook in 2025: What’s Changed?

Yes, the platform has evolved. And you’ll need to adapt your strategy to stay relevant. Here’s what’s working now:

1. Video First, Always

Short-form videos, Facebook Lives, and behind-the-scenes reels are gold. They increase engagement and build brand authenticity. In fact, videos are known to get more engagement than static posts. That’s because Facebook is prioritizing video content in the algorithm, especially if you use Facebook Live for real-time engagement.

2. Facebook Groups for Niche Communities

Niche groups are thriving. Whether it’s a community for plant lovers, small business owners, or solo entrepreneurs, Facebook Groups allow you to position yourself as a thought leader and provide value without being overly salesy.

For example, a local fitness studio can create a group where members share their fitness journeys, tips, and success stories. This builds trust and organic engagement without pushing products directly, all while subtly promoting services.

3. Ad Spend = Precision Reach

Facebook’s ad platform is still one of the most advanced in the world. You can target by location, interests, purchase behavior, and even life events.

For small businesses that target a local or niche audience, Facebook Ads can be highly effective. For instance, a bakery in New York could target local residents who are interested in baking or food-related events. This highly granular targeting increases your ROI on ad spend.

But remember, successful ads aren’t just about the budget. The messaging and visuals matter. It’s essential to create ad content that speaks directly to your audience’s pain points and desires.

Real Talk: Is Facebook Worth Your Time?

If you’re:

• A small business with a limited marketing budget

• Looking to build long-term customer relationships

• Offering a product or service that benefits from social proof (think: testimonials, reviews, community chatter)

  
  

Then YES — Facebook is absolutely worth it in 2025.

But consistency is key. A dead Page won’t bring results. You need a strategy that mixes content, engagement, and ads — all tailored to your niche.

How to Win on Facebook as a Small Business

Let’s make this simple:

1. Post Regularly (But Don’t Spam)

Aim for 2–3 posts per week. Mix things up with behind-the-scenes looks, customer testimonials, educational content, and user-generated content. For example, if you run a skincare business, share a customer’s before-and-after photos, alongside tips on healthy skincare routines.

2. Go Live for Real-Time Engagement

Facebook Live is an underrated tool. Whether you’re hosting a Q&A, giving a product demonstration, or sharing exclusive offers, going live builds authentic, real-time connections with your audience.

Going live once a month can help your audience feel like they’re part of your journey, increasing trust and engagement.

3. Leverage Facebook Groups for Organic Reach

Facebook Groups are goldmines for niche marketing. Instead of focusing solely on promoting your products, focus on creating value. For example, a fashion boutique could create a private group for exclusive styling tips and trends.

This kind of content doesn’t just sell — it builds a community around your brand.

4. Run Targeted Ads to Scale Your Business

Don’t overlook Facebook Ads. With its precision targeting, you can show your ads to people who are likely to be interested in your products. Whether you’re retargeting people who have visited your website or reaching new potential customers based on interests, Facebook Ads are incredibly effective when done right.

Pro tip: Use Facebook’s A/B testing feature to find out which ads work best with your audience.

5. Measure Success and Adjust

Finally, measure your performance. Facebook Insights provides analytics on your post reach, engagement, and audience demographics. Use these insights to adjust your strategy.

Facebook Success Story: Local Business Spotlight

Let’s take a look at Tasty Bites Bakery, a small business based in Chicago. They wanted to expand their customer base and increase sales without spending a fortune on marketing.

Here’s how they did it:

• They created a Facebook Group for baking enthusiasts where they shared recipes and tips.

• Tasty Bites started running targeted Facebook ads promoting their bakery’s exclusive discounts and events.

• They went live once a month to showcase new menu items and engage with their community.

The result? Their sales increased by 30% in just three months, and they built a loyal community of over 500 active members in their Facebook Group.

Let Us Help You Grow With Facebook

At Active Toast, we help small businesses like yours turn platforms like Facebook into conversion machines.

Whether it’s:

• Crafting thumb-stopping content

• Setting up high-performing ad campaigns

• Or mapping out a full social strategy

We're here to help you show up with confidence.

✨ Book a 30-minute free consultation with our founder to get personalized advice on how Facebook can work for your business in 2025. 👉 Click here to contact us

Final Verdict: Facebook Isn’t Dead — It’s Evolved

So don’t write off Facebook just yet. While trends shift and platforms rise and fall, Facebook continues to deliver real value for small businesses.

You just need the right approach.

If you're ready to stop guessing and start growing — reach out to us today.