top of page
Search

Why Small Businesses in England Should Prioritize Video Content in 2025

In 2025, video isn't just a nice-to-have—it's the backbone of modern digital marketing. Especially for small businesses in England navigating a competitive, content-saturated market, video has emerged as one of the most powerful ways to engage audiences, drive discovery, and convert viewers into loyal customers.


Platforms like Instagram, TikTok, YouTube Shorts, and even LinkedIn are increasingly favouring short-form and native video content. If you're a business owner still relying on static posts or traditional ads, now is the time to adapt.


At Active Toast, we've helped small businesses across England, the US, India, Australia, and beyond harness the power of video to attract customers and build stronger brands. Here's why you should start now, and how to do it effectively—even on a budget.

small business owner recording a product video using a phone for social media marketing in 2025
Small Businesses in Globally Should Prioritize Video Content in 2025

Why Video > Static Content in 2025


Video content continues to outperform static graphics across most social platforms. According to a recent HubSpot report, 91% of marketers say video has increased their ROI, and consumers are twice as likely to share video content than any other type.


Social algorithms are prioritizing video:


  • Instagram Reels get more reach than regular posts or carousels

  • TikTok remains a discovery-first platform for younger audiences

  • YouTube Shorts offers monetization and organic growth

  • LinkedIn videos increase impressions and click-through rates for B2B services


Static content still has its place, but in 2025, video is the format that leads. It’s immersive, fast-paced, and offers better storytelling potential.


How Video Helps Small Brands Stand Out from Big Ones


You might think that bigger brands have the upper hand. But video levels the playing field. Here’s how:


  • Authenticity Wins: People trust faces more than faceless logos. A short video from the founder explaining a product builds more trust than a polished ad.

  • Behind-the-Scenes Access: Showcasing your workspace, packaging process, or team culture adds a human layer that big brands can’t replicate easily.

  • Storytelling > Selling: Tell your brand story, show transformation, or highlight customer journeys.

  • Real-time Connection: Platforms like Instagram and WhatsApp let you use video to answer FAQs, share new drops, or celebrate milestones.


In a world where audiences crave connection, small businesses who show up on video have the chance to build real loyalty.


Top Video Content Ideas That Work in the UK Market


Not sure what to film? Here are some proven content formats tailored for UK-based small businesses:


  1. Educational Reels

    • Example: A London-based skincare brand sharing tips on layering products in cold weather.

  2. Product Demos

    • Example: A D2C tea brand in Yorkshire showing how to brew their newest blend.

  3. Client Testimonials

    • Example: A Manchester-based design studio showcasing client reactions to brand transformations.

  4. Story-Based Introductions

    • Example: A solopreneur in Bristol sharing their business origin story through a montage.

  5. Day-in-the-Life Clips

    • Example: A baker in Brighton documenting their 6am prep to cake delivery journey.


You don’t need a viral idea every time. You just need consistency, relatability, and a strong hook. (Check out our Hooks That Work in 100+ Ways for ready-to-use scripts and story openers.)

"Active Toast's Reels Hook Script Library – proven hooks to help brands write high-converting captions and video intros"

Tools & Tips for Creating Videos on a Budget


You don’t need a fancy camera crew or expensive gear. Here’s how to make professional-looking videos with what you have:


  • Use Natural Light: Film near windows during the day.

  • Phone > DSLR: Your smartphone camera is enough if used with stability and framing.

  • Script the Hook First: Start your video with a strong line or question to stop the scroll. The Reels Hook Script Library can help with this.

  • Batch Film Content: Set aside 1 day to film multiple videos and use them throughout the week.

  • Use Free Tools: Apps like CapCut, InShot, and Canva help you edit without needing advanced skills.


Need help managing your video workflow? Our SMM STARTER TOOLBOX has content calendars, templates, and reporting tools to keep you organised and client-ready.


Global Services Note


At Active Toast, we work with small businesses around the world—including those in the UK, US, India, Australia, New Zealand, Saudi Arabia, and the UAE—to craft video-first social strategies that drive traffic and trust.


Final Thoughts


In 2025, small businesses that prioritise video will lead the conversation—and the conversions.


Video helps you connect, convert, and stand out. Whether you’re a local café in London or an online D2C brand in Leeds, your audience is already watching. The question is: are you showing up?


Want help creating scroll-stopping video content for your UK-based business? Book a free content consultation and let’s build something your audience can’t ignore.




 
 
 

Comments

bottom of page