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Top 10 Social Media Platforms for Small Businesses in 2025

When it comes to social media marketing, small businesses often find themselves in a David vs. Goliath situation. But fear not! The right platforms can level the playing field, allowing small businesses to connect with their audiences, build brand loyalty, and drive sales—all without needing a massive budget.

To help you navigate the crowded digital landscape of 2025, we’ve rounded up the top 10 social media platforms for small businesses. Whether you’re just starting or looking to refine your strategy, these platforms offer powerful tools to help you thrive.


Small business owner using social media tools to grow their brand
Small business owner using social media tools to grow their brand

Table of Contents


  1. Why Social Media Matters for Small Businesses

  2. Top 10 Social Media Platforms for Small Businesses

    • 1. Instagram

    • 2. TikTok

    • 3. Facebook

    • 4. LinkedIn

    • 5. YouTube

    • 6. Pinterest

    • 7. Twitter (Now X)

    • 8. WhatsApp Business

    • 9. BeReal

    • 10. Discord

  3. How to Choose the Best Platform for Your Business

  4. Final Thoughts


Why Social Media Matters for Small Businesses


Social media is where your customers are—literally. With over 5 billion active users worldwide, these platforms are indispensable tools for engaging with your audience, showcasing your products, and building trust. Here’s why social media should be part of your 2025 strategy:

  • Cost-Effective Marketing: Organic posts, stories, and even low-budget ads can deliver high ROI.

  • Direct Engagement: Build relationships with your audience through comments, messages, and live interactions.

  • Data-Driven Insights: Platforms offer analytics to refine your approach.


Top 10 Social Media Platforms for Small Businesses


1. Instagram

Instagram remains a small business favorite thanks to its visual-first approach. Perfect for showcasing products, telling your brand story, and engaging audiences.

  • Best Features: Instagram Reels, Stories, and in-app shopping.

  • Pro Tip: Use trending audio in Reels for maximum reach and engagement.

2. TikTok

TikTok’s short-form videos are an incredible way to connect with younger audiences. Its algorithm is designed to boost creative, authentic content—perfect for small businesses.

  • Best Features: Viral challenges, live streaming, and TikTok Shop.

  • Pro Tip: Collaborate with micro-influencers to increase authenticity.

3. Facebook

Facebook may be the elder statesman of social media, but it’s still a powerhouse for small businesses. With features like Marketplace and Groups, it’s ideal for community building.

  • Best Features: Facebook Ads, Business Pages, and Groups.

  • Pro Tip: Leverage Facebook Events to promote in-person or virtual events.

4. LinkedIn

LinkedIn is the go-to platform for B2B businesses, networking, and thought leadership. It’s where professionals come to connect and learn.

  • Best Features: LinkedIn Articles, Newsletters, and Live Events.

  • Pro Tip: Share industry insights to position yourself as an authority.

5. YouTube

YouTube is more than a video platform; it’s the world’s second-largest search engine. Small businesses can use it for tutorials, product demos, and brand storytelling.

  • Best Features: Shorts, long-form video, and Community posts.

  • Pro Tip: Optimize your video titles and descriptions with SEO keywords.

6. Pinterest

Pinterest is a visual discovery engine that’s particularly effective for businesses in fashion, home decor, food, and DIY niches.

  • Best Features: Shoppable Pins and Idea Pins.

  • Pro Tip: Use seasonal trends to create relevant, shareable boards.

7. Twitter (Now X)

Twitter, rebranded as X, remains a hub for real-time updates and conversations. It’s great for businesses looking to build a voice and engage with trending topics.

  • Best Features: Threads, Spaces (audio), and paid verification for enhanced visibility.

  • Pro Tip: Participate in trending hashtags to increase visibility.

8. WhatsApp Business

WhatsApp Business is a must-have for direct communication. It’s a great platform for customer support, order updates, and personalized marketing.

  • Best Features: Quick replies, catalogs, and automated messages.

  • Pro Tip: Use WhatsApp to share exclusive discounts and updates with loyal customers.

9. BeReal

BeReal’s unfiltered approach resonates with audiences craving authenticity. While still a niche platform, it’s perfect for showcasing behind-the-scenes moments.

  • Best Features: Daily notifications to share real-time updates.

  • Pro Tip: Use it to humanize your brand and connect on a personal level.

10. Discord

Initially popular among gamers, Discord has evolved into a community-building powerhouse. It’s ideal for brands that want to foster tight-knit groups around shared interests.

  • Best Features: Voice channels, chat rooms, and event hosting.

  • Pro Tip: Create exclusive communities for your most engaged customers.


How to Choose the Best Platform for Your Business


With so many platforms to choose from, it’s crucial to focus on those that align with your goals and audience. Here’s how to decide:

  1. Know Your Audience: Research where your target demographic spends their time.

  2. Define Your Goals: Are you aiming for brand awareness, lead generation, or sales?

  3. Test and Learn: Experiment with different platforms and track performance metrics.

  4. Allocate Resources Wisely: Choose platforms that fit your budget and content creation capabilities.


Final Thoughts


Social media in 2025 offers endless opportunities for small businesses to connect, engage, and grow. By choosing the right platforms and crafting authentic, value-driven content, you can create meaningful connections with your audience.

Ready to take your social media game to the next level? Active Toast has your back. Let’s build a strategy that makes your business stand out—one post at a time.


 
 
 

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